The Brief
Capture Collab is a photo management tool, designed to help you search through your own photos and videos. It’s a solution for creative teams to be able to trawl through their own digital assets and find them quickly. Product Lead Paul Cox found me through TikTok and asked if I’d like to be involved with a rebrand from their old logo (that was based around a camera flash) to something that fit the tech startup space and incorporated a bit more meaning.
Capture Collab is a photo management tool, designed to help you search through your own photos and videos. It’s a solution for creative teams to be able to trawl through their own digital assets and find them quickly. Product Lead Paul Cox found me through TikTok and asked if I’d like to be involved with a rebrand from their old logo (that was based around a camera flash) to something that fit the tech startup space and incorporated a bit more meaning.
The Solution
I designed an extremely simple representation of a camera, where a search icon makes up the camera lens. Along with a customised type lockup, and a new colour scheme, this updated design was playful and modern.
I designed an extremely simple representation of a camera, where a search icon makes up the camera lens. Along with a customised type lockup, and a new colour scheme, this updated design was playful and modern.
The separation between the top and bottom of the ‘housing’ of the camera leaves two ‘C’ characters in the design, for ‘Capture Collab’.
I tweaked the typeface Mostra Nuova so that the angle of the cuts on the characters is the same. This not only separates the P and L characters, but also matches the top of the ‘t’ character in the typeface.
The new colour options allowed for a lot more versatility, with a playful accent colour in elements of the design.
You can view the case study video on TikTok here: Capture Collab - Case Study
Services
Logo Design
Logo Design
Testimonial
"Working with James has been an absolute delight! He's got a gift for turning our vague ideas into a logo that we love!" - Paul Cox
"Working with James has been an absolute delight! He's got a gift for turning our vague ideas into a logo that we love!" - Paul Cox
Full Project: https://barnard.co/capture-collab/
